Real Estate Investing – Books,TV Infomercials, and Seminars

Real estate investing has become popularized today because of real estate investing TV infomercials and traveling seminar circuits. But real estate investing has not always been so popular.

In the 1960s, William Nickerson wrote, “How I Turned $1000 into Three Million in Real Estate” and “How to Make a Fortune Today Starting from Scratch.” It was one of the first real estate investing books to get national attention. A little later, Al Lowry authored “How You Can Become Financially Independent by Investing in Real Estate.” Al Lowry might be called “the father of the modern-day real estate seminars,” because he was the first to hold seminars as a result of his book sales.

But it was Mark Haroldsen who carried the real estate investing book/seminar thrust to the next level. Haroldsen wrote, “How to Wake Up the Financial Genius Inside You.” If you were tuned in to real estate investing at that time, you remember the newspaper and magazine advertising showing a picture of suave and bald-headed Mark leaning against the front hood of his Mercedes. The picture appeared everywhere in full page ads of major publications. And as Mark began selling his books, he began holding real estate investing seminars. I have had lunch with Mark and Al Lowry as they swapped stories of the advertising blitzes that vaulted them into national prominence for their real estate investing prowess. Mark later wrote “The Courage To Be Rich” and “Tax Free.”

But it was Robert Allen who capitalized on the previous groundwork by Lowry and Haroldsen. Robert Allen was reportedly paid $1 million advance royalties for his best-selling book, “Nothing Down,” a compilation of 50 techniques for buying property with no money. Robert had learned these techniques from several years experience with a commercial real estate firm. He later wrote “Creating Wealth” and “Getting Started in Real Estate Investing.” The Robert Allen Real Estate Investing Seminars became a phenomenal marketing bonanza. Conventions were held in the major cities across the country, like Orlando, LA, Dallas, Chicago and Atlanta. The authors of various real estate investing techniques spoke at these seminars, but their spiel focused on selling packages of real estate investing materials that they offered for sale. Millions of dollars of real estate investing materials were sold at these 3 day conventions. The convention frenzy ushered in what has since become known as “The Nothing Down Real Estate Movement” of the early to mid-1980s.

I keep all of these books in my personal library, and you can probably still find them in your public library and book stores. There’s a lot of great information in these books that can make you very knowledgeable, even though some of the ideas are out-dated.

We are now presented a variety of ways for making money in real estate investing in TV infomercials, books and seminars. Which is best? Who can say? Real estate investing is learned through trial and error. Real estate investing skills and techniques are acquired by practice. I don’t think anyone can dogmatically recommend a technique best for another person. Every real estate investor has unique needs and is in a unique situation. Objectives of real estate investing differs.

However, if you are limited with real estate investing educational dollars and need to generate quick return on investment, I think fixing up cheap houses is an ideal beginning point. Real estate investing in makeover properties generates quick, profitable dollars with low risk.

Donald Trump on Real Estate

I love what Trump says about the business of real estate.

I am a big believer in setting up business systems for all
my clients. So it is cool to hear from a master like Trump
about the importance of systems!

Sincerely,

Tom Kish

THE REAL ESTATE BUBBLE OF 2005?

‘What Donald Trump has to say about the latest business
opportunities found in Real Estate Investing.’

By Phyllis N. Schwartz

Staff Writer

Have you ever wanted to become a millionaire?

If so – and, if you live in the United States, there is now a
very REAL chance for you to enjoy the same opportunities
as Donald Trump.

You don’t need to invest in real estate to be wealthy. But, by
and large it is the easiest, most leveraged way to build real,
sustainable wealth. With mortgage rates at an all time low and
tax laws favoring real estate holdings, now is an ideal time to
profit from the greatest real estate gold rush in history.

Marriage, job changes, divorce, new families, death — the
average American moves every five to six years. And with that
constant stream of movement across the United States, more
than 12 million homes are bought and sold every year. Many of
these will be great deals that you, yourself, could be profiting
from.

The very same principles that make Donald Trump a fortune
with New York City skyscrapers will work for the average
investor, no matter what size the property.

So precisely what can the small real estate investor learn from a billionaire wheeler- dealer like Donald Trump? According to George Ross, Executive Vice President and Senior Counsel for the Trump Organization (and, of course, Apprentice co-star), one of the cornerstones of Trump’s philosophy is “Improve any location.”

And that’s just what Trump did in his very first real estate deal on a foreclosure of a 1,200 unit apartment complex in Cincinnati, Ohio. Without a penny invested, Donald and his father, Fred, were able to turn the apartment complex around by doing some remodeling and taking a tough stance on rent collection.

In the single most valuable lesson in Donald Trump’s real estate career, he learned how the government would assist buyers in purchasing property with little or no financial backing and how to get such aid. His passion for real estate grew from there and he went on to create the strategies and systems that turned his business into an empire.

“Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.”

In New York City, the Trump signature is now synonymous with
the renowned Trump Tower, The Trump International Hotel &
Tower, The Trump Park Avenue and the Trump Building at 40 Wall Street. He also owns golf courses in 4 states, and current projects include the building of the biggest development ever approved by the NYC Planning Commission .

Ranked #228 on Fortune Magazine’s list of the world’s billionaires, Trump stated: “Real estate is at the core of almost every business, and it’s certainly at the core of most people’s wealth. In order to build your wealth and improve your business smarts, you need to know about real estate.”

The most obvious problem that confronts many would-be investors
is lack of know-how and/or financial resources. Common sense
would dictate that wanting to make money in real estate is simply not enough. Knowing how to get it is the real key to success. Like any other profitable business, it takes a proven business system.

In Trump: The Art Of The Deal, ‘The Donald’ gives his own assessment: “If you take care of the downside, the upside will
take care of itself. In other words, if you have a contingency
plan for everything that can go wrong, you can’t help but succeed.”

So how does the average Joe or Jane actually succeed in real estate?

Because you can’t know it all, no matter how smart, educated or experienced, there is no way to acquire all the wisdom you need to make your business flourish. It’s precisely why 95% of franchises succeed and only 25-35% of independent businesses fail. Wanting to make money in real estate is simply not enough.

Just as Donald Trump had starting out, you need a great mentor
with a proven track record to lead the way and support your
efforts… also a proven business system that allows you to invest in all types of real estate without ever having to tie up all your own cash. It is wise to begin your journey using the research, experience and wisdom of those who have been there before you.

The beauty of a franchise is that it provides a proven business
model with years of experience behind it. As far afield as real
estate investing may be from starting a McDonalds, the principle is the same. If you can find a real estate investment teaching program that eliminates much of the trial and error and allows you to get a quick start with a proven system, you’ve just found your own golden arches.

True success is bigger than any one person, no matter how well educated or experienced that person may be. There is no reason
to settle for anything less. Once again, to quote the king of real estate: “If you’re going to be thinking anything, you might as well think big.” Sound advice to anyone who wants to become a millionaire.

p.s. Don’t forget to check out my one of a kind business system for real estate investing.

I am the only expert teaching you how to use business lines of
credit to invest in real estate instead of cash!